A UK company for human connection.

Rarest Form makes apps for becoming fully human. Our mission is to use AI to increase human connection. We take the friction out of attention so people can actually listen.

The name is from Simone Weil: Attention is the rarest and purest form of generosity. That is the thesis. AI does the logistics. A person does the listening.

The company is based in Ascot, in the United Kingdom. It is made by Rob Browton. The five apps below are live — each with its own name, its own site, and its own privacy policy, because the people they are for are not the same.

• WisdomWeave — For families who'd rather hear the story than read it
• LittleWeave — For parents and caregivers, nought to twelve
• Archive of Us — For two people with a shared story
• Save These Days — For new parents — the book that is yours
• Compass — For a man walking his own direction, alone

The manifesto is the longer version of why. Write to hello@rarestform.com.